SUPERMARKET PORN: [SAINSBURYS]

A CRITIQUE

The famed Sainsbury’s at Westwood Cross in the borough of Thanet is a multifaceted megatropolis of everything that a suburban dweller might need for life.

From food, to toiletries, halloween costumes, electricals, mid range scented candles, insurance, petrol AND a cafe; if you can’t find what you are looking for then you are not suburban enough and you best paint that picket fence white before you take one step further!!!

The vast plethora of fluorescent lighting spans a near 3 football fields, meaning that even if all you wanted was a grape you will still spend a few years of your life perusing the isles of the “World Foods” section.

I have found Sainsbury’s in the past and in smaller stores to only stock biscuits and bad versions of the Hoi Sin duck wrap from Tesco’s, however, this Sainsbury’s has hurdled the service threshold and with its good stock of fresh blueberries and a very tasty carrot and swede mash ready mix, it has most certainly become my supermarket of choice in the surrounding area.

Furthermore there are plenty of flavour choices of “Naked” bars and the flax seed option of “9bar” hasn’t been left out either. To top it off, there are various sparkling water choices so you can adjust fizz levels according to preference.

My only major critique aside from 90% of food choices in all uk supermarkets not actually belonging to food groups, would be the designation of foods in the “Healthier Choices” section.

It seems to be misleading the uneducated shopper into thinking that anything made from “Quorn”, (even a microwave lasagne) is somehow healthier than the entire fruit and veg section. And that a gluten free, ham pie with over 60% of your daily saturates in one serving and covered in pastry is somehow better for you than the lean rump steaks or fresh houmous in the next isle.

I think that on this front Sainsbury’s is abusing our trust and I hope that if they read this they may reconsider the message they are sending out.

We may however, be able to forgive them as they do have both inside and outside car parks with plenty of empty spaces to cater for all weather conditions and after hours donuting boy racer desires.

Sainsbury’s you are so epic yet so average, and for this, you remain as one of the 7 wonders of my odd world.

Written by Ted Rogers “Artpornblog”

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